Philosophy

Sense and Sensibility

At Latorre we extract the essence of the classic. We reinterpret and adapt to today's world where needs have changed and practicality reigns over pure aesthetic. We then combine technology and comfort with the highest quality and in the most elegant way possible.

This is a universe that comes from the love that Ascension has for art and beauty. Beauty that took shape in her first creations and still marks each of the collections that we currently do.

Intimate Relations

In 1959, Ascensión Latorre Chaves begins some interior design projects. Along with her husband, Guillermo Torrent González. and their combined entrepreneurial spirit, in 1975 their company begins to manufacture furniture, consolidating itself rapidly as a top manufacturer of high-end chairs.

In 1981, the company begins to export and exhibits in Paris among other international fairs.

Then in 1984, the company expands its facilities to support the strong demand that is had to this day.

Finally, in 1998, in its current location, the company begins to develop and design luxury sofas and furniture.

The current management of the company is still led by its very own founder, and conducted by her three children and her first grandchild.

Guillermo Torrent

Art Director

Guillermo was born in 1965 in Valencia.

He quickly integrated into the company in 1984 where, like his father before him, he has conquered new markets since his arrival in the family business.

His passion for aesthetic is the one motivator at work. This is why he is able to design for both LATORRE and PAU, while at the same time managing their Art Direction. He is fluent in art and the latest trends, particularly in fashion. This is why he is able to seamlessly integrate sophistication and elegance into the inspiration for our luxury designs.

With an industry experience of almost 30 years, Guillermo is our Art Director. He develops image campaigns, overseeing the entire creative process - from creation of prototypes to photo shoots, from graphic design to the choice of fabrics and textures, as well as the development of our stands and exhibits.

He designs for PAU, as well as the majority of the top LATORRE collection.

Kiko Torrent

Financial Director

Kiko was born in 1968 in Valencia.

In 1991 he earned his degree in economics, followed by a masters in financial management in 1993. From that point he worked as an auditor for Bancaja, as well as teaching math and accounting at the Universidad de Turismo.

His conciliatory and familiar character also quite energetic and pragmatic led him to actively participate in the financial management of the company, dedicating himself to its financial and administrative direction.

Today, he is a member of the Governing Board of the National Association of Exporters of furniture, as well as a part of the Standing Committee of the Valencian Association of Furniture working closely with those in the industry, where he has helped place our national furniture on the map.

Pau Torrent

Quality and Production Director

Pau was born in 1974 in Valencia.

He joined the company in 1996, a few years after working and finishing his studies in engineering and information systems.

He loves history and artistic creation in all its forms and expressions, a contrast to his methodical profile.

His meticulous nature and organization make him continually change the business in all areas with the latest advances in quality assessment, environmental management systems, inventory management and production.

Today he is the quality manager of the company, also managing the production and development department, also working with the design department. He participates and advises on the creation and design of a wide range of products for the company.

Guillem Torrent

Sales Director

Guillem was born in 1984, the baby of the family and belongs to the third generation of the company.

While earning his Bachelor of Commerce and marketing he helped out in the company, joining gradually and attending shows, handling commercial work. He joined permanently in 2005 to address the domestic market and has subsequently absorbed other markets, due to the company’s high demand.

His innate disposition for order allows him to control his department as Commercial Director, while also working with quality management and media. He continuously brings innovative improvements to the company, no doubt the result of cultural enrichment from his travels around the world.

Component of ADCV (Designers Association of Valencia), member of BEDA (The Bureau of European Design Associations) and ADP (Association of Professionals Designers), teaches Design at the University CEU Cardenal Herrera. For several years he practices as a professional coordinating the design department in recognized companies. In 1989 he created his own studio, Ximo Roca Design. Where Global design management services are developed; product design, graphic design and interior design. His works have been published in the most prestigious journals and books of national and international design. He has participated in numerous exhibitions and tributes in and out of Spain. Nominated in various calls for the National Design Award. As production of his designs. companies as Andreu World, Chueca and Bonestil have been recognized with the Valencia Innovation Industrial Design Award. FIM Awards Interior Design. DuPont ™ Corian ® Design Award 2006 Facilities at Home. AEPD Design Awards Finalist. ADI FAD Selection 2007. In March 2007 he was awarded with the Certificate of Registration of Business and Environmental Management and the right to use AENOR evidencing compliance with Management System UNE - EN ISO 9001: 2000 and UNE - EN ISO 14001:2004. With over 30 years of experience in the design market, our work is characterized by immersing ourselves in the current business reality of our clients and thus analyze the needs of the market and the target audience. We analyze the production systems, its capacity and its economic potential, and then offer every customer a service of realistic, concrete and specific personalized design. For this it is essential to establish a direct dialogue with the client direct and real needs and adjust our proposal. The design will accommodate to the market. We have worked with Andrew World, Brado, DuPont Corian, among other companies, developing products that are now widespread in the market.

Lavernia & Cienfuegos

Design Studio

Lavernia & Cienfuegos is a design studio based in Valencia. Its focus is on both industrial and graphic design related projects. It was founded in 1995 by Nacho Lavernia. In 2000, Alberto Cienfuegos working at the studio since its inception, is incorporated as a partner, acting as creative director. Their work has been recognised at both national and international level with multiple awards. In 2012, Nacho Lavernia received the National Design Award for his professional career. Both Nacho and Alberto have lectured design at the Polytechnic University of Valencia and the CEU. They have participated in numerous exhibitions and conferences and their work has been featured in a number of specialist publications. www.lavernia-cienfuegos.com

Carlos Mayoral

Winner of the first contest "Winners VDW" (Valencia Design Week) of 2011 with the Nightingale chair. After finishing his studies as Industrial designer and specialized in Furniture Design, he decided to do his practise lessons in Latorre, where he could develop the Nightingale chairs and armchairs family.

María José Gimeno

María José Gimeno is a multifaceted artist graduated in Fashion Design who started her career in esthetics in both fashion and advertisement worlds. She has worked for enterprises such as Coca-Cola, El Corte Inglés or Balenciaga and with photographers like Pepe Botella, Paco Navarro, Jaiver Vallonrrat… She’s a big admirer of Zaha Hadid’s architecture, Elie Saab’s and Zuhair Murad’s fashion, Zhan Wang’s and Damien Hirst’s art; María José’s style is known by its organic shapes, with creations she develops through observation, taking inspiration of the most beautiful instants of nature, and also independent film, jazz and classic music. As an interior designer, María José has worked from housing design to conceptual spaces, leisure establishments or contract, participating in all Casa Décor Valencia editions. With an eclectic interpretation of interior design away from classic patterns, she stands out as a designer by the synergy between art and design, allowing the creation of unique pieces of furniture, as the dinning table Goldeneye for Latorre.

Cristina Gorzanelli

Each of our pieces is individually made, pampered by expert artisans in every finishing detail, leaving a part of their own imprint behind. In this way, each piece is unique, unrepeatable and timeless representing the elegance of those who choose us. A unique piece of furniture with our seal, the hallmark of LATORRE.

Each piece brings a world of details showcasing the value of true craftmaship only available to those who understand our home as something unique and our lives as a path to be filled with beautiful things.

Customization

By the LATORRE customization program, each client can configure any of our models with a name or initials, or any text desired representing the character and individuality of its owner.